In the world of instagram, everyone seems to be advertising their own “secrets” to growth, and it can feel overwhelming. You may find yourself asking, “what is something I can be doing right now that will make a real impact on my social media growth without spending tons of money??” I’m here to tell you that one of the best things you can be doing in 2020 is creating re-postable content. That’s right! This is something you can be doing to build your social media following for free. Here’s the deal…
With ever- changing algorithms, softwares, and growth robots, NOTHING beats good, authentic community on social media. The key to building a real following is creating content that resonates with people… so much that they want to follow you to see more! However, with social media being such a saturated market, (there are more than 1 billion current users on Instagram!!) hoping people follow you because of your content may not be enough.
It is harder and harder to get your content out there for new people to see, which is why creating re-postable content is the way to go! The idea is that you create content that other people can relate to, so that they repost your content to their stories. This way, their entire following sees your content, clicks, and hopefully follows you as well! (phew! How many times can I say the word “content” in one paragraph??)
This strategy is becoming more popular, especially because it is SO easy to re-post something you like to your own story. In fact, I have an entire highlight reel (titled: “WORDS”) dedicated to re-posted content on my own personal Instagram (and I’m not the only one!)
So, what makes content re-postable?
Inspiration
Inspirational content is the MOST likely to re-posted, because people are always likely to see content that inspires them and “pay-it-forward” by sharing with others. The most typical inspirational content we see is word graphics or quotes. Check out the examples below!
PS- notice all of the examples include the creator’s Instagram handle within the post itself. This is crucial, because it ensures you get credit for your content if it is reposted. Bonus points if your handle is somewhere difficult to crop-out!
Relatability
Content that makes people say, “woah, I totally relate to that right now!” is more likely to be reposted, especially if they come with a good caption explaining the photo. Take a look at the examples below; they all have an aspect of relatability to them.
These heart cookies are a relatable take on the classic valentines hearts, but these share messages of inclusivity and self- love. This photo was posted just before Valentines day, and it’s easy to see how many women could relate to this photo!
This word graphic encapsulates what so many people feel on a daily basis. I can think of a few times recently I would have come across this post and thought “omg, I need to repost this! It’s exactly how I feel!” (Bonus points that it’s super cute.)
This is a natural photo of a sweet mama in her pajamas, having a day with her kiddo. While a selfie in jammies is somewhat relatable, her caption goes into more vulnerable detail about the sickness she has been going through, which keeps her real and relatable. It’s easy to see how her followers may repost, saying “I’ve been feeling this exact same way!”
Educational / Outreach
This content is important because it educates your audience and can help spread the word on what is important to you! Whether it is an infographic about something related to your brand, a video tutorial that includes your products, or an informational video that explains your personal efforts of outreach, educational or outreach posts can quickly go viral if done right. Keep these posts punchy, to-the-point, and urgent.
Okay!! What are you waiting for?? Go out there and create some re-postable content ASAP, and be sure to tag us in what you create @thesaltinfluence so we can get you started with a re-post from us!
Great stuff, Haley. I’ve actually used Instagram as a means of creating a group of international artists through my ‘Exhale_Art_Network’ handle with the intent of publishing a book of their works and descriptions of their mindset while in their unique ‘creative zone’. I describe art as, “Meditation that leaves a mark”, and the ‘Creative Sanity’ book tries to delve into that idea.
Your article touches on many issues on which I need to work in order to publish my book and grow a following, so THANK YOU for taking the time to share this! Will be in touch in coming months to explore strategies in leveraging social media to get the word out.
Thanks so much, I’m glad you found this helpful! Your project sounds very interesting, and I appreciate your interest in digital artists. If you have any more questions, don’t hesitate to reach out! -HJM
Long time supporter, and thought I’d drop a comment.
Your wordpress site is very sleek – hope you don’t mind me asking what theme you’re using?
(and don’t mind if I steal it? :P)
I just launched my site –also built in wordpress like yours– but the theme slows (!) the site down quite a bit.
In case you have a minute, you can find it by searching for “royal cbd” on Google (would appreciate any feedback) –
it’s still in the works.
Keep up the good work– and hope you all take care of yourself
during the coronavirus scare!
Hey Justin!
Thanks for the support. Our site is completely customized- we have an amazing web designer who keeps our site fast and sharp!
Good luck with your new site! If you haven’t already, subscribe to our newsletter for monthly updates, tips and tricks!