Instagram Strategies During Quarantine

Instagram Strategies During Quarantine

With the threat of the COVID virus running through our communities, many businesses are forced to close doors and work remotely- if at all. While the virus is scary, the idea of losing business is oftentimes equally scary for entrepreneurs and business owners. The question is… does it have to be? What if we could use this time to reach our clients in a different way? Perhaps a more strategic way? The truth is, we are blessed to live in a time where we can connect with our communities digitally, and at virtually no cost. While you may not have clients and customers coming into your brick-and-mortar store, you can use social media to increase your brand awareness and grow your community. Here’s how…

Utilize Instagram Live 

Okay, IG Live can be intimidating at first, but if you think about it, this is one of the best ways to reach your community in an authentic and personal way. No, you’re not seeing them in-person right now, but this is the next best thing. In fact, it could be better, because you’ll be talking to a large group of people all at once! Plus, you could have new viewers taking notice of who you are and what you do. IG Live is your megaphone. Think about what content might be entertaining for your community to watch, while still relating to your business. Are you a fitness studio? Offer free IG Live classes to anyone who wants to join. Are you a jewelry shop? Do an IG Live Q+A to discuss how your jewels are ethically sourced. Keep these videos personal, conversational, and engaging. Bonus points- feature another person from a related business in your industry (you can split screen) to gather the biggest audience!

Create Shareable Instagram Stories 

You’ve probably seen templates floating around by now, but this is still a great tip to grow your community. Especially during this time of quarantine, people are at home and on social media– they are more likely to use your IG stories templates and share them with friends. Create an IG story with fill-in-the-blank questions. Make this story branded to your business, and be sure to add your IG handle. When you share this template, people will screenshot, fill in the questions, and share it to their own stories! Bonus points if you make these questions taggable (ie- “tag your greatest inspiration,” or “tag your funniest friend.”) 

Create A Challenge

While everyone is at home, people are more likely to attempt a fun challenge! This could be a fitness challenge (the 10 pushup challenge,) a skincare challenge (create your own facemask,) or anything else that relates to you and your brand. Another popular challenge style has been “see and share” challenges (ex: See a baby pic, share a baby pic) where you post a photo, song lyric, or anything else that inspires you and tag friends to share theirs! If you are creating your own challenge, create a hashtag to go along with it and include that in your story! 

The best strategy during quarantine is to focus on community, being genuine, and sharing positivity. We all have the ability to create good in the world right now, and the world needs good things more than ever. I can’t wait to see what strategic content you create during this time. If you want, share it with us @thesaltinfluence, and we’ll share it with our community as well!

 

Making the Most of Working From Home

Making the Most of Working From Home

With the recent COVID-19 virus, many of us are finding ourselves working from home. If you work for yourself or have a non-traditional job, you may be used to working from home. However, the vast majority of the United States (and the world) is currently making a huge adjustment to their daily lives by logging in, taking calls, and making deals from home. Whatever your circumstance, here are some tips for making the most of working from home..

Create a dedicated work space. 

This doesn’t mean you need to clear out an entire room and do an HGTV- style renovation (unless you want to!) Simply dedicating yourself to working in one consistent spot in your home will do the trick. The idea is that having a specific place you always go to do your work will help keep you more focused when you’re in that space. 

Have you ever heard not to work in your bedroom? This is suggested because keeping your bedroom a dedicated space to sleep will allow your body and mind to relax into sleep when it’s time. If you sit in your bed working on your laptop, your body no longer differentiates your sleeping zone from your working zone, which can make it more difficult to shut down and go to bed. 

This idea works both ways, meaning it can be more difficult for your mind to switch into “worker bee” mode if you’re working in the same place you watch Netflix, snuggle your puppy, or go to sleep. Keeping your zones separate while working at home will help keep you motivated and on-task! (Plus, it’ll make non-work time better too.)

Start your day with something other than work.

Tell me if this story sounds familiar. Your morning alarm goes off, and you roll over to silence it. You’re already holding your phone, so you might as well flip through social media and check your emails. Ugh! You got a really important email from work, and now that you’ve seen it, it’s top priority in your mind. So, you slide out of bed, grab your coffee, and sip it while you work in your PJs. Pretty soon it’s 4pm and you haven’t done anything besides sit and work all day! Yep… we’ve all been there. It’s pretty much the curse of working at home. 

This is why it is imperative that you start your day with something other than work. Yep, I said it. When that alarm goes off, go on a morning walk, do some yoga, write a journal entry, or do some morning chores! Get your body moving for even a half hour- I promise, that one email can wait. 

When we work at the office, we have the morning routine of getting ready, getting out of the house, and driving to work. Treat your office- at- home the same way, and you won’t feel nearly as overwhelmed or overworked while you’re working from home. 

Get dressed. 

Along the same lines as above, you need 👏 to 👏get 👏 dressed 👏 in the morning. When we work at home, it’s so tempting to stay in pajamas and work all day. But pretty soon it’s the end of the day, our teeth aren’t even brushed and we’re getting right back into bed in those same pajamas. While you may have gotten a lot of work done, you won’t feeeeeel very productive, because you are still wearing the same thing you woke up in! Sometimes that change of clothes can also help you make a mental shift, dedicating the day time to productivity and a rad pair of jeans, while night time is for chilling out and wearing those bunny slippers. 

The working-from-home “to-do” list!

Starting your work day by writing out a “to-do” list is always helpful to manage your tasks. What turns a standard “to-do” list into a working-from-home “to-do” list? Adding in non-work items! Adding in your shower, your daily run, your time to cook dinner, and your face mask at night will help you to make those items a priority. Nothing feels better than checking off a box, and non-work items are a great thing to look forward to during your day. Seeing them there on your “to-do” list will make your day more exciting, and you’ll be more likely to get them done!

Limit eating while working. 

This one is a biggie. Most of us have a dedicated “lunch time” at the office. We’ll go to the breakroom fridge and pull out our lunch, or even go get a good slice or salad with coworkers. When we work at home, it is really easy to begin eating our lunch while working. There are a few issues with this…

  1. It’s good to give your mind a break during your day. Moving locations in your home and eating your lunch while taking a break from your work will help you return to work more refreshed and energized.
  2. Eating while we work can turn into all-day-snacking. While snacks are a good thing, there is such a thing as too much of a good thing. Keeping your snacking mindful will keep you feeling healthy, purposeful, and focused. 

Give yourself a “closing” time.

What the heck, it’s already 9pm? How did it get so late?? Chances are, when you’re working at home, your clock is going to be a bit off. You don’t have coworkers counting down the minutes, you don’t hear everyone grabbing their bags and zipping their jackets to head home. If you aren’t careful you could be working into the night, which will leave you feeling unbalanced and overworked. Give yourself a dedicated closing time, and set an alarm for that time, to keep yourself accountable and balanced. You’ll be more likely to work harder during your work day, and you’ll be able to relax at night. 

Hopefully these few tips will help you make the most of working from home. While it can be quite a change from your traditional work situation, you miiiiight just find you enjoy it better. 😉

 

Meet Hope Harris

Meet Hope Harris

Meet Hope Harris, a self- proclaimed travelholic, runner, reader, latte connoisseur, dog mom, and founder of Positive Statement Co.

Positive Statement Co. is so much more than trendy handmade, gold-plated, clay earrings. Hope Harris makes each one of your clay cuties by hand in Bentonville, AR and pours into them to ensure you have a pair of unique and stylish statement earrings. Plus, 10% of all sales goes to support the digital missions of YouVersion! (Which now has over 400 million downloads and counting!) Keep reading to learn more about Hope and her entrepreneurial journey…

 

Q + A

1. How long have you been dreaming up this brand?

I’ve dreamed of starting my own company since college. I wanted to find a way to give back and make others happy at the same time, but it took quite a bit of thinking and trial and error to figure out what would stick. For instance, I started a company where I did resumes, tried to launch a company that did thank you notes, and even thought about selling my chocolate gravy mix. I love to create and make things that feel personal and thoughtful. Finally one day it hit me that clay earrings and Statement bracelets would be my next venture and I’d finally get to live out the mission I dreamed of for so long. I love to see people living up to their full potential and dreaming big so I knew the company would have positive vibes and give back to something near and dear to my heart – digital missions. In this case the YouVersion Bible App. 10% is donated to the app to support digital missions.

 

2. What’s the story behind Positive Statement Co.‘s name? 

 Positive Statement Co. is a bit of play on words. You’ll see lots of positive statements and word art shared on my Instagram. You’ll also see Statement pieces on my site which I hope bring positive vibes and a mindset to anyone wearing my brand. I want people to feel empowered that their purchase is making a difference and to feel inspired to follow their dreams or whatever they are feeling called to do.

 

3. What do you hope people will take away from your brand?

I want people to take away a feeling of if she can do that, why can’t I step out on a limb and chase my dream. I also want them to know they are loved, known, and adored by God and those around them. That a little positivity can go along way – whether that’s a positive Statement or just a little bit of confidence from wearing a Statement piece of jewelry. I hope people are inspired to check out the YouVersion Bible App and explore a relationship with God as well. I also want them to take away of feeling of a personal touch to each product and know that just like their pair of earrings being one of a kind, they are as well.

 

Hope has gifted us with a discount code for her adorable pieces- use promo code “joy” for 15% off your purchase!

Check out the Positive Statement Co. Instagram and Website to see more and shop!

Why You Should START

Why You Should START

Don’t let the success of others keep you from creating your own.

Before I started my company, I did a LOT of research. I researched the industry, the market, and my would-be competitors. I found other women who were inspirational, I saw the success that can be achieved from creating a company like this… but I also saw that there are A LOT of people trying to do the same thing as me.

I sat in my bedroom, toying with the idea of starting this company for MUCH longer than it took to actually start the company and get my first few clients, because I couldn’t shake the question in my head “why even start?”

It’s easy to see other companies that do something you dream of doing, and think “well, they’re already doing it successfully, why should I even start one of my own?” This thought process can quickly lead to feeling like the world only needs one of these types of companies, and nobody will be interested in what you do because other people have been doing it longer, or have a bigger platform, or work with big clients, or… the list goes on and on.

I’m here to tell you that the world can handle more than one company in your field, and even more so, the world NEEDS you to pursue your dreams. I’ll say it again: the world NEEDS YOU TO PURSUE YOUR DREAMS. Here’s why you should start…

You are the only one of you.

Okay, this may seem obvious, but hear me out. There may be other companies out there, other entrepreneurs, and other hustlers… but YOU are the only one of YOU. There is nobody in the world who has your same life experiences, your same insights, your same heart, or your same goals.

Sure, there may be people with more experience, but the experience YOU have is unique to you. Nobody in the world can create the same exact content as you, because they are not you. No matter what industry you are dreaming of breaking into, I guarantee they do not already have someone identical to you in that field. That’s what is so exciting about starting your own company, or pursuing your own ideas– only YOU can create a company that has been thought of inside YOUR head, and the ideas you will be pursuing are strictly YOURS.

I’m sure you’ve heard the phrase “imitation is the greatest form of flattery.” I 100% agree with this idea, because no matter how well someone copies another person’s ideas, their content will never be as good as the original. (Things are called “knock-offs” for a reason!) In the same way, your concept of a company will never be exactly the same as someone else’s, because it’s impossible to perfectly replicate anything. Yours will be different (and it should be!)

Everyone gets their inspiration from somewhere.

There is a famous quote classically attributed to Picasso that says, “good artists copy, great artists steal.” Whaaat? I know, I know, I felt like this quote was icky at first too. Of COURSE, directly stealing someone else’s work is a definite no-go. This quote is actually referring to the idea that very little art is truly original, because great artists find inspiration in other great artists’ work. As creators, thinkers, and do-ers, we are always going to learn from those who came before us, which means the original ideas we are dreaming up inevitably came from someone else’s original ideas (and that’s okay!) If you want to dive deeper into this idea, Austin Kleon wrote a book called “Steal Like an Artist,” that talks about this exact point.

Your ideas are just as good– trust yourself!

Once you have ideas, it’s time to start trusting them. This is where the true magic happens, because your personal ideas have not yet been put into the world. If you start to doubt yourself, the world will never get to benefit from the brilliance that is inside of you. The world will simply go on: unchanged and unknowingly missing out. We deserve more than to go on without your ideas.

Meet Morgan Rae Hoog

Meet Morgan Rae Hoog

Meeting Morgan Rae Hoog is like meeting a ray of sunshine– you automatically feel warmer, and she helps you see the world in a different light. She is a writer, a poet, and an environmentalist living in Boulder, Colorado. Currently, she is freelance writing for several wellness websites and magazines, but she thinks of herself most as a poet. Morgan began expressing herself through poetry at a young age, and says “it’s absolutely shaped who I am today. It’s at the very center of everything.”

Morgan currently shares her writing online, but keep an eye out for her book coming out at the end of the year! Keep reading for a Q + A with Morgan, and don’t forget to check out her work… you won’t regret it.

Q + A


When and why did you start your brand? 

To be honest, I am not sure I set out to make a business or brand. I just started sharing my writing online because it helped me process difficult things I was going through, and I found that it helped other as well. Once I started connecting with people through my writing it opened up a door I never thought was possible. My brand is still in the very early stages but I can feel a huge shift and transformation coming. It’s very exciting! 


What currently inspires you? 

Light. I’ve begun really paying attention to the way light transforms everything in it’s path and playing with that in my writing and photography. It’s so beautiful what can come out of ordinary, every day moments. Life is such a gift and I think that is captured beautifully in light. Also – I just finished the book ‘Braiding Sweetgrass‘ and it absolutely changed my life. The way Robin Kimmerer crafts her life around beauty is so inspiring. 


What are you looking forward to for your brand this year? 

My book coming out will be huge!! It’s been a 2.5 year project and seeing it come together has been truly magical. I am also looking forward to seeing how my personal brand evolves – I have a couple things in the works right now that I am really excited about. I want to infuse my pages with much more intentional posts on health, wellness, self care, and sustainability – they are all things I am passionate about but haven’t found a way to express yet. I have gone relatively silent this past year on social media and on my blog and because of that I have gotten a lot of clarity on who I am and what I want to put out into the world. 


What do you want people to know about your work? 

Mmmmmmm. I want people to know that taking care of themselves, and their heart, is a radical decision that will impact everything. I strongly believe that self love is global love – that when we nurture ourselves we in turn nurture our communities and our earth. I think every single one of my poems comes down to this, and it’s why I’ve really begun looking deeper into what “wellness” truly is. We all ache to feel whole – and when we give ourselves the space to explore wholeness and how it manifests in our own lives we heal so much more than just ourselves. 

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INSTAGRAM: @morganhoog

WEBSITE: https://www.morganraehoog.com

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